Reality tv star Kim Kardashian is a marketing genius. Otherwise, how else could she make the cover of tabloids week after week proclaiming she had lost more weight using some magic diet pill without losing an ounce in reality?

The voluptuous Kardashian, 29, is a spokesperson for Quick Trim diet pills, but she seems to be forever on a diet and trying to lose weight. if Kim’s diet supplement or fitness DVD were actually effective, then why can’t she maintain her weight?

Obviously, if that happened (i.e., successful weight loss), then she couldn’t continue to hawk the magic diet pills week after week, since they’re supposed to help you lose weight, not maintain it.

Fortunately for Kim, and unfortunately for her fans, the big-bootied sex-tape star makes money whether or not she products she shills are effective.

For instance, last fall Kim did indeed lose over 15 pounds by dieting, working out, and allegedly using the diet pills she is paid to market.

But if the pills were so effective, then why did Kardashian regain 6 pounds a month later or admit she felt fat at New York Fashion Week?

Obviously, the more exposure Kim gets, the greater is her marketing appeal from a corporate standpoint, and the more money she can command in endorsement fees.

PEOPLE ARE NOTICING

Sadly, fans of the reality star (usually impressionable young women) actually buy some of her products in the hopes it’ll help transform them into a Kardashian clone.

But it seems Kim’s scam isn’t going unnoticed. for instance, the website Gawkerpointed out the Kardashian Bikini Paradox:

This week, Khloe and Kim Kardashian repeat a cover and weight loss interview almost verbatim for Life & Style magazine. Last month, Kourtney Kardashian  did three weight loss-themed Life & Style bikini covers in a row. what gives?

Since the sisters Kardashian shill for voodoo weight loss pill Quick Trim, you could say that Life & Style sells Quick Trim, too. Or that Quick Trim sells issues of Life & Style? The Kardashians sell everything? everyone sells Kim Kardashian’s butt? Welcome to the mad world of advertainmentbloidazines.

Samantha Chang is the executive editor of TheImproper.com.

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