Majesco, a small publisher based in New Jersey that has focused on Wii and DS to return to profitability with mass market games in recent years (see Cooking Mama and others) has its first big multi-platform motion hit of the generation. the company has announced that its Zumba Fitness game for Wii, Kinect and Move has topped 500,000 units in the USA, despite launching just over a month ago, in late November.

For those curious – Zumba is almost a perfect combination of dancing & fitness as you can see in videos like this and this – so it isn’t surprising the game is working on Wii, Kinect and Move.  Majesco should have a million-seller on its hand with this title, and 2-3 million is not out of the question at all, as this is the first Zumba game ever.

The company says sales remained strong after Christmas, and a Kinect update is coming shortly. Majesco’s full press-release is below.

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EDISON, N.J., Jan. 11, 2011 /PRNewswire/ — Majesco Entertainment Company (Nasdaq: COOL), an innovative provider of video games for the mass market, today announced that it has sold more than 500,000 units to retailers nationwide of its Zumba Fitness® interactive video game for Wii™, Kinect for the Xbox 360® and PlayStation®Move motion controller. the Zumba Fitness® video game has quickly become one of Majesco’s fastest-selling titles, having reached this milestone in less than two months. 

“We are excited by the sales performance of the Zumba Fitness® video game, and are also encouraged by the continued post-holiday momentum for the title,” said Jesse Sutton, Chief Executive Officer, Majesco.  “Zumba® fitness programs are a worldwide phenomenon and growing.  We believe people will be playing the Zumba Fitness® video game at home 365 days a year, and as such expect to see continued reorders throughout the year.  In addition, we have extended our national marketing and PR campaign to maintain consumer demand and support retail momentum.”

In the Zumba Fitness® exer-game, players can learn and perfect nine different dance styles: Reggaeton, Merengue, Salsa, Cumbia, Hip-Hop, Mambo, Rumba, Flamenco and Calypso.  the game features 30 infectious music tracks and routines—some exclusive to the game—led by Zumba® program creator Beto and celebrity instructors Gina Grant and Tanya Beardsley. No matter what your skill level, the Zumba Fitness® video game is accessible to all with Learn the Steps training, plus Beginner, Intermediate and Advanced routines in five dynamic venues.  as you hit each move in rhythm with your on-screen Zumba® instructor, the stage transforms into a high voltage party atmosphere with special effects and additional on stage dancers. Players can throw a Fitness-Party™ event at home with up to three other players, or take the party online with up to eight via PlayStation®Network and Xbox LIVE® online entertainment network play. all three versions of the game let players dance hands-free: Kinect for Xbox 360 is controller free, and the Wii and PlayStation®Move motion controller versions ship with an exclusive Zumba Fitness Belt that tracks players’ hip movements as they dance.

Developed by Pipeworks Software, the Zumba Fitness® video game for Wii™, Kinect for Xbox 360 and PlayStation®Move motion controller is rated E and is now available for the suggested retail price of $49.99 on Kinect for Xbox 360, and $39.99 on Wii and PlayStation®Move. to find out more, please visit ZumbaFitnessGame.comor join our community atFacebook.com/ZumbaFitnessGame.